SampoMedia’s Michael Gubbins was a keynote speaker at this year’s Prime Time conference in Ottawa. The event brings together leading … More
Tag: active audience
Access, experience, ownership key to demand models
Ernest Bevin, Foreign Secretary in the radical 1945 UK government famously described his foreign policy as being able “to buy … More
Connecting audiences: the story remains the same
The stories remain the same, it is the way we tell them that changes, suggested pioneering cross-media storyteller Lance Weiler … More
Gothenburg lectures. Part Two
Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new … More
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